The Global Future of Product Coding

How 2D Coding by the Markem-Imaje 9750 is Helping Brands in the New Era of Packaging

Today’s consumers expect more than just a product. They expect transparency, authenticity, and digital tracking. In response, brands are turning to 2D barcodes, GS1 Digital Links, and smart coding technologies to meet these rising expectations. With compliance and brand protection becoming crucial, the ability to both code clearly and track every item along your supply chain isn’t just nice to have, it’s essential.

That’s where Doverco Inc. and the Markem-Imaje 9750 Continuous Inkjet Printer come in.

What are 2D barcodes & GS1 digital link, and why do they matter?

Enhanced Traceability: Unlike simple linear barcodes, 2D codes (QR, DataMatrix) can hold far more information, including batch numbers, production dates, expiry dates, and even URLs for consumer info.

Product coding/marking helps with recalls, compliance, and supply chain tracking.

• Consumer Engagement: The right code can link a product to a story.

Encourages consumers to scan products and get recipes, farm-source origin info, or authentication (important for premium brands).

• Regulatory & Market Trend Alignment: Sectors such as pharmaceuticals, food & beverage, and cosmetics are increasingly mandated or encouraged to adopt 2D coding (Health Canada, GS1 standards).

Brands that adopt new coding technologies early gain a competitive advantage in the market.

Code your best-before dates, lot numbers, or marketing messages on any product with Doverco

Here are our inkjet printer's key features :

• Codes seamlessly on any shape, size or material, including direct-on-food printing options.
• Designed for medium to heavy-duty production lines, ideal for high-volume packaging.
• Robust build with industrial-grade reliability.
• Built-in support for GS1 Digital Link and 2D barcode standards. You get full traceability and consumer engagement tools in one machine.
• Focused on minimizing errors and maximizing ease of use. Reduces production downtime and simplifies training.

*The benefits of integrating a 9750 inkjet coder in your product coding operations:

1. Improved brand trust - Consumers can verify authenticity and see product info effortlessly.
2. Reduced compliance risk - Stay ahead of incoming regulations (Health Canada, etc.).
3. Better operational efficiency - Fewer errors, faster line speed, fewer manual interventions
4. Marketing Leverage - Use QR/2D codes to link with digital content, loyalty programs, or product origin stories.

Doverco Inc. Supports Your Business with Expert Packaging Solutions

• Full and Free Consultation: We help analyze your current coding/marking strategy and advise how to transition to 2D.
• Product Demo and Trial: Try the 9750 in your production environment.

(possibility of leasing)

• Technical support & integration: The Doverco Inc. Technical Service Team is fully available to ensure your product coding machine works with your production, inventory, and marking needs.
• Consumables (coding ink) & equipment training add-on can be paired for optimized performance.

Don’t wait for your competitors to get ahead of you in this product coding shift!

Position your brand for the future of packaging and consumer engagement with Doverco Inc. and the Markem-Imaje 9750.

Contact Doverco today to schedule your demo, analyze your coding process for free, and see how 2D coding can become a valuable asset for the future of your product-based business.

Doverco Inc. - Markem-Imaje North America

Sources:

https://www.gs1us.org/upcs-barcodes-prefixes/1d-vs-2d-barcodes

GS1 US.org

https://www.markem-imaje.com/solutions/connected-and-compliant-2d-barcodes

https://www.markem-imaje.com/solutions/connected-and-compliant-2d-barcodes/2d-barcode-solutions-for-retail

https://www.markem-imaje.com/blog/post/2d-barcode-revolution

https://www.markem-imaje.com/blog/post/what-you-need-to-know-about-the-shift-from-1d-to-2d-barcodes

https://www.linkedin.com/pulse/why-consumer-engagement-platform-2d-codes-going-change-everything-zxb1f/?trackingId=mxXg3PXvlVRhoD1jTVgSjg%3D%3D

https://www.linkedin.com/pulse/gs1-sunrise-2027-retail-revolution-you-need-know-markem-imaje-z9h4c/?trackingId=%2B64ENrhNSQeK8%2FSCFhKUxA%3D%3D

https://www.linkedin.com/pulse/wine-data-how-qr-code-labels-shaping-consumer-preferences-wgvcf/?trackingId=%2FmvqVS%2FFTym2EpxiGdbPuw%3D%3D

https://www.linkedin.com/pulse/gs1-digital-link-explained-what-why-matters-brands-markem-imaje-sb55f/?trackingId=4S%2BsEz%2FwTMOQVb2ts%2FUsmA%3D%3D

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